DDBO/Tripro as been with developing its own products, with our main focus on the retail segment and areas where technology has not been fully optimised.

My Local Store (MLS) is a multi-use retail platform, built as a mobile and web-based solution. It caters to a wide range of users across B2B and B2C segments with many variations possible. The platform is available for mobile handsets and is delivered on a SaaS model, as well as a white-labeled product. Users can subscribe to either a fixed-fee or transactions-based pricing model. Data is secure and complies with regulatory requirements. Options are available to add the retailer’s own icon, POS integration, their own payment gateway and loyalty point integration.

The features of the platform include:

• Customisable platform, from look and feel to process flow
• Cloud-enabled, helps the spreading and sharing of data costs
• High performance data export, data analytics engine, data mining
• 360* visualisation, end-to-end flow visibility

Some of the versions implemented are listed below:

• MY LOCAL STORE — MLS RETAIL — B2C
• MY LOCAL PHARMACY
• MLS WHOLESALE B2B
• MLS BRANDS

MLS FOR RETAIL

This platform has a wide range of benefits for retailers and their customers:

• Remote ordering, 24/7/365 shopping experience
• Order and track purchases, and send reminders
• Digital promotions, regulate products, enable SKUs visually
• Features for collection and home delivery
• Connect with favourite outlets

MY LOCAL PHARMACY

With pharmacy outlets expanding their product range and offerings to attract and retain clients, the following features are made available on the app:

• Products catering to OTC, scheduled drugs and general store items
• Integration to CIMS database for OTC medicines
• Uploading of prescriptions
• Lab test booking options
• Chat with pharmacist, consult specialist online, dosage reminders etc.

MLS For Wholesale — B2B

The wholesale-to-retail segment has been devoid of good marketing technology which would automate and ensure wholesalers gain greater market intelligence of their own and competing brands, as well as the opportunity to create virtual outlets. The MLS platform features are:

• Ability to showcase full range of wholesaler’s products easily
• Facilitates cross-selling
• Sales rep efficiency optimised with greater accountability
• Facilitates greater focus on expanding customer base
• Retailers can order directly online
• Real-time data on orders and instant feedback to wholesalers
• Pricing for retail selling made simpler, instantaneous and dynamic
• Effective stock and price controls
• Seamless integration to back-end systems

MLS For Brand Owners

Benefits:

• Connect directly with customers
• Monitor real-time brand movement in retail space
• Virtual product display on top shelf
• Streamline product sampling with no leakages
• One-of-a-kind customer-centric promotional tool
• Facilitates focused research
• Facilitates white labelling